Your SMB needs these Facebook tools

Your SMB needs these Facebook tools

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.

Best Options for CRM Software in 2016

Best Options for CRM Software in 2016

As the saying goes, “absence makes the heart grow fonder.” If oceans were to separate you from your loved ones, what would you do? Would you communicate as much as you used to? Would you still check in from time to time? Now, apply this sentiment to your business; what would happen if communication with your customers broke down? Following up on orders or keeping track with progress would become a nightmare – it’s time for CRM software to save the day:

Since every business differs in terms of size, there is no one-size-fits-all when it comes to CRM. Thus, varying corporate sizes require unique CRM software that best addresses requirements.

Risks financial firms face

Risks financial firms face

TTP’s stands for threats and tactics, techniques and procedures, the number of which has been gradually increasing since 2015. The financial services sector has long been the target for cyber criminals, where they apply a myriad of techniques ranging from social-engineering to credential-stealing malware.