For most people, Google is the first stop when searching for a specific business. And in some cases — like searches for gyms and beauty salons — people are using Google to help them contact the business about an appointment. Now, the search giant has made that possible right from its results pages.
Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results.
How Google changed search results
Google’s new search algorithm is designed to lead people to high-quality products and services.
For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform.
If employee training and education isn’t an integral part of your cybersecurity strategy, a recent scam might force you to reconsider. Instead of relying on complicated programming code to steal and destroy data, hackers are increasingly relying on human errors to get the job done.
Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from.
Google’s G Suite or Microsoft’s Office 365? That’s the question. One that many business owners ask themselves but often put aside because weighing the individual functionality seems like a monumental task! We’re here to help end that indecisiveness, so let’s take a look at what each has to offer.
It’s safe to say that malware attacks, phishing scams, and social media engineering practices are going nowhere fast. That means that, whether you are a home user or the owner or manager of a small or medium-sized business, if you choose to ignore safer online security practices you are putting your identity and the security of your company at serious risk.